Alphabet (Google) will face new litigation in Europe in the near future, European competition commissioner Margrethe Vestager said during a trip to Beijing.
The EU antitrust regulator fined Google in the summer of 2017 for a record € 2.42 billion ($ 2.7 billion) in the case of a company's abuse of dominance in the market when promoting Google Shopping.
The EC gave Google's holding company Alphabet Inc. 90 days to put an end to the "illegal activities." Within 60 days, Google must communicate what measures it plans to take to resolve the problem.
If the company does not comply with the requirements of the European Commission, it can be fined in an amount equivalent to up to 5% of Alphabet's average daily turnover, the regulator said.
The decision was made after seven years of investigation, prompted by many complaints from competitors of the company, in particular from Microsoft.
According to the European Commission, the results of product searches through the Google search engine were skewed in favor of Google Shopping, its own service.
To increase the number of customers of its own service, Google significantly underestimated the ratings of competing projects, and therefore their proposals were not displayed on the first search page.
What Google did is not in line with EU antitrust regulations. It deprived other companies of the chance to compete, – said European Commissioner for Competition Margrethe Vestager. "And, most importantly, it has deprived European consumers of choice of services."